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After a very successful
season last year,
where SEAT supported
all five European
races of the 2007
Red Bull Air Race
World Series, the
partnership will
continue over 2008
and 2009 with SEAT
set to reach millions
of people with this
spectacular motor
sports competition.
In 2007, there were
four million spectators
at the ten races
held worldwide and
over 400 million
watched the races
on television.
Last season, more
than 2.5 million
people watched the
five races sponsored
by SEAT in Istanbul,
Interlaken, London,
Budapest and Porto.
SEAT has strong
visibility with
branding on the
planes, air gates
and other elements
of the races. SEAT
also provides 75
cars which are used
by the pilots and
Red Bull Air Race
team during the
race period, the
most prominent of
which is the Follow
Me car used at the
airport to guide
the planes.
According to SEAT’s
president, Erich
Schmitt, “The
Red Bull Air Race
fits perfectly with
our aim to raise
the awareness of
SEAT among our target
groups. It’s in
line with our brand
values, sporty,
vital and furthermore
it stands for precision
and top quality.”
The CEO of Red Bull
Air Race, Bernd
Loidl, adds
“With SEAT we have
a very strong partner
that will aid us
in making the Red
Bull Air Race one
of the most well-known
and spectacular
sports events in
the world. SEAT
is taking this partnership
very seriously and
we thoroughly enjoy
driving the cars
during the events.”
In the RBAR 2008
World Series, SEAT
will sponsor the
following races:
- Rotterdam,
NED 19 &
20 July
- London, GBR
2 & 3 August
- Budapest,
HUN 19 &
20 August
- Porto, POR
6 & 7 September
- Location TBC,
ESP 27 &
28 September
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